Read a room

Pick the room. Roomtone returns the audience Qloo assigns to it — its local crowd, expressed as acts and taste — and places any act you name inside that audience.

Read this first. Qloo's room read describes a venue's local audience — the people who are already there. It does not predict draw, and the benchmark that tested that found the gap plainly. Use it to program a room for its own audience, not to predict a headline's gross.

Room

Act

Start with a room

Each of these has a measured audience in Qloo's graph. They are chosen because their crowds barely overlap.

No Qloo calls were needed for this view.

Read a room

Start with a room

Radio City Music Hall

Beacon Theatre

The Stone

Webster Hall

Music Hall of Williamsburg