Roomtone

Why this needs Qloo

The brief is explicit: “if your submission would work the same without Qloo, you're building the wrong thing.” So we built the alternative properly and measured it.

The incumbent method, built properly

A booker deciding who plays a room today works from two things: popularity (whose numbers are big) and genre bucket (is this act in this venue's category). That is the whole heuristic, and we gave it the best form its logic allows — same candidate pool as Roomtone, same entity data, no taste-graph signal anywhere. Popularity only.

Qloo does return each entity's popularity percentile, so the baseline is cheap to compute honestly. What it has no access to is the one thing Qloo actually sells: who listens to what.

Median rank correlation
ρ = 0.14

Across 22 measured rooms. ρ = 1 would mean popularity alone reproduces Roomtone exactly, and Roomtone adds nothing.

Rooms where they disagree
16 / 22

Rooms where |ρ| < 0.2 — the two methods are essentially unrelated on which acts to book.

Coverage gained per bill
47 pts

Audience coverage from a bill built for redundancy vs simply booking the top acts. See the bill builder.

Every measured room, side by side

RoomRoomtone's readPopularity rankingρPop↔affinity
Barclays Center
Prospect Heights, New York
Young Thug, PARTYNEXTDOOR, Bryson TillerFrank Ocean, Mac Miller, J. Cole0.190.12
Madison Square Garden
Chelsea, New York
Khalid, Quinn XCII, blackbearPost Malone, Khalid, Marshmello0.060.15
Hollywood Palladium
Hollywood, Los Angeles
Sophie Meiers, Roy Blair, The AquadollsClairo, Rex Orange County, Willow0.010.10
Radio City Music Hall
Midtown, New York
Travi$ Scott, Lil Yachty, Lil Uzi VertPost Malone, Future, Travi$ Scott0.210.43
The Greek Theatre
Los Feliz, Los Angeles
Tonight Alive, We Are the In Crowd, BroadsideTonight Alive, Neck Deep, We Are the In Crowd0.200.41
Lincoln Hall
Lincoln Park, Chicago
Alekesam, 79.5, Girl UltraInti-Illimani, Pooh, Nu Genea0.020.21
The Empty Bottle
West Town, Chicago
Girl Ultra, Silvina Moreno, 79.5Mon Laferte, Alex Anwandter, supernova-0.12-0.04
KOKO
Camden, London
AJ Tracey, Octavian, StormzySkepta, Stormzy, slowthai0.170.35
O2 Academy Brixton
Lambeth, London
Zena, max korzh mus, NyushaSEREBRO, Дима Билан, Полина Гагарина-0.080.03
Village Underground
Hackney, London
Manga Saint Hilare, Ghetts, FootsieWiley, Skepta, Kano0.150.17
The Echo
Echo Park, Los Angeles
Tijuana Panthers, King Khan, The Almighty DefendersKurt Vile, Black Lips, Ty Segall-0.020.19
Beacon Theatre
Upper West Side, New York
Bill Frisell, Béla Fleck and the Flecktones, The BandNeil Young, Miles Davis, Nick Drake0.030.09
Sony Hall
Theater District, New York
Pittsburgh Symphony Brass, Chicago Symphony Orchestra, Morton GouldItzhak Perlman, Leonard Bernstein, Styles P-0.14-0.10
The Bowery Ballroom
Lower East Side, New York
Parquet Courts, Cindy Lee, Kim GordonMitski, Broadcast, Angel Olsen-0.21-0.07
The Stone
Greenwich Village, New York
John Coltrane Quartet, Vijay Iyer, Wayne ShorterJohn Coltrane, Herbie Hancock, Thelonious Monk0.510.40
Webster Hall
East Village, New York
Yves Tumor, Arca, Lil Ugly ManeTyler, the Creator, Death Grips, Vince Staples0.010.14
The Independent
Western Addition, San Francisco
Papadosio, Rawayana, Jon Wayne and The PainMichael Franti & Spearhead, Ozomatli, Sublime with Rome0.310.16
Alexandra Palace
Muswell Hill, London
Ані Лорак, SEREBRO, Светлана ЛободаSEREBRO, Дима Билан, Винтаж0.300.54
Music Hall of Williamsburg
Williamsburg, New York
Parquet Courts, Wimps, IceageWire, Television, Ty Segall0.160.21
Pier 36 NYC
Lower East Side, New York
Max B, The Diplomats, Dungeon FamilyGhostface Killah, Clipse, Cam'ron0.130.09
The Roxy Theatre
West Hollywood
RICH CHIGGA, Rex Orange County, Dallon WeekesPost Malone, Joji, Rex Orange County0.01-0.05
Saint Vitus Bar
Greenpoint, New York
Parquet Courts, Sheer Mag, Tony MolinaMac DeMarco, Angel Olsen, Car Seat Headrest-0.02-0.22

ρ is Spearman rank correlation between Roomtone's ordering and the incumbent method's. The last column is the popularity↔affinity correlation inside the room — how much of Qloo's raw affinity is really just fame. That is the bias the lift metric removes.

How to read the disagreement

Where ρ is high, popularity happens to be a good proxy — a room whose crowd is the mainstream of its genre. Where ρ collapses, the two methods are ranking different acts, and one of them is wrong. The useful case is a room where popularity is actively misleading: the acts that draw a Webster Hall crowd are not the acts with the biggest numbers.

What this does not prove. A low correlation is not a box-office result. It says the incumbent heuristic and the taste-graph read disagree about who belongs in a room — the disagreement itself is the evidence that Qloo is doing work, and the room read is checkable by anyone who knows the venue. We are not forecasting ticket sales anywhere on this site.

Qloo provenance for every number above — 22 Qloo requests · 22 served from cache
GET /v2/insights → 200 · 50 results · 401441216ms · stale
Barclays Center → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=727B7C7F-FAB6-4F7F-B4BB-54EA8072F0B2
727B7C7F-FAB6-4F7F-B4BB-54EA8072F0B2 = Barclays Center
GET /v2/insights → 200 · 50 results · 401441265ms · stale
Madison Square Garden → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=F9C3DBC0-A18B-445D-B1EB-6C46FD21E465
F9C3DBC0-A18B-445D-B1EB-6C46FD21E465 = Madison Square Garden
GET /v2/insights → 200 · 50 results · 401442139ms · stale
Hollywood Palladium → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=65395B84-D136-4B72-BB4C-EFE7149E957A
65395B84-D136-4B72-BB4C-EFE7149E957A = Hollywood Palladium
GET /v2/insights → 200 · 50 results · 401438596ms · stale
Radio City Music Hall → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=8F249D3F-8E99-4CFF-B449-97058EA194B6
8F249D3F-8E99-4CFF-B449-97058EA194B6 = Radio City Music Hall
GET /v2/insights → 200 · 50 results · 401437711ms · stale
The Greek Theatre → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=1A6C25DE-4DDB-4B74-8257-62D3B31502C5
1A6C25DE-4DDB-4B74-8257-62D3B31502C5 = The Greek Theatre
GET /v2/insights → 200 · 50 results · 401437554ms · stale
Lincoln Hall → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=7F33E40C-4010-4B52-A945-885C6344BC22
7F33E40C-4010-4B52-A945-885C6344BC22 = Lincoln Hall
GET /v2/insights → 200 · 50 results · 401435112ms · stale
The Empty Bottle → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=8B041C04-D412-4951-9600-0C5B62C7B4C7
8B041C04-D412-4951-9600-0C5B62C7B4C7 = The Empty Bottle
GET /v2/insights → 200 · 50 results · 401433952ms · stale
KOKO → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=8C44B830-3521-441F-8964-14FEA4D58DA3
8C44B830-3521-441F-8964-14FEA4D58DA3 = KOKO
GET /v2/insights → 200 · 50 results · 401433780ms · stale
O2 Academy Brixton → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=9F365D6C-F680-46B7-A0A6-19905C58ED94
9F365D6C-F680-46B7-A0A6-19905C58ED94 = O2 Academy Brixton
GET /v2/insights → 200 · 50 results · 401431649ms · stale
Village Underground → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=F109E801-CBFD-44E4-A39E-51180F47738B
F109E801-CBFD-44E4-A39E-51180F47738B = Village Underground
GET /v2/insights → 200 · 50 results · 401430200ms · stale
The Echo → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=1DD2825A-3887-42CE-8E61-A5F1C7008F36
1DD2825A-3887-42CE-8E61-A5F1C7008F36 = The Echo
GET /v2/insights → 200 · 50 results · 401429490ms · stale
Beacon Theatre → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=508987BF-01C8-4F85-AA12-BB24ED61311D
508987BF-01C8-4F85-AA12-BB24ED61311D = Beacon Theatre
GET /v2/insights → 200 · 50 results · 401428254ms · stale
Sony Hall → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=1C088A46-076B-435F-A892-84256AEB1AFA
1C088A46-076B-435F-A892-84256AEB1AFA = Sony Hall
GET /v2/insights → 200 · 50 results · 401426323ms · stale
The Bowery Ballroom → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=DDEFCBA6-044D-48C2-84DD-31DED0B85111
DDEFCBA6-044D-48C2-84DD-31DED0B85111 = The Bowery Ballroom
GET /v2/insights → 200 · 50 results · 401425588ms · stale
The Stone → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=E962A47A-8585-452B-8BB4-F53B5612D719
E962A47A-8585-452B-8BB4-F53B5612D719 = The Stone
GET /v2/insights → 200 · 50 results · 401424718ms · stale
Webster Hall → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=DC82F1E0-5BB9-42A3-B239-885829F7D115
DC82F1E0-5BB9-42A3-B239-885829F7D115 = Webster Hall
GET /v2/insights → 200 · 50 results · 401422571ms · stale
The Independent → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=A2BB8A74-13BF-4A27-B6DE-B4AEDADEB7CF
A2BB8A74-13BF-4A27-B6DE-B4AEDADEB7CF = The Independent
GET /v2/insights → 200 · 50 results · 401421855ms · stale
Alexandra Palace → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=2343976B-575D-4572-8715-5ED41BC9C525
2343976B-575D-4572-8715-5ED41BC9C525 = Alexandra Palace
GET /v2/insights → 200 · 50 results · 401421229ms · stale
Music Hall of Williamsburg → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=F120AC41-430D-42A9-A2D4-9D73096391B8
F120AC41-430D-42A9-A2D4-9D73096391B8 = Music Hall of Williamsburg
GET /v2/insights → 200 · 50 results · 401418811ms · stale
Pier 36 NYC → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=DB4BAD57-7497-43A6-AECE-B7F3759AE281
DB4BAD57-7497-43A6-AECE-B7F3759AE281 = Pier 36 NYC
GET /v2/insights → 200 · 50 results · 401418070ms · stale
The Roxy Theatre → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=6DE773B9-11CE-4EAB-8E4B-2898805BE74E
6DE773B9-11CE-4EAB-8E4B-2898805BE74E = The Roxy Theatre
GET /v2/insights → 200 · 50 results · 401417724ms · stale
Saint Vitus Bar → acts that fill this room
filter.type=urn:entity:artisttake=50page=1signal.interests.entities=21E86B03-FEEC-4125-BE9C-3A1993BDC1AE
21E86B03-FEEC-4125-BE9C-3A1993BDC1AE = Saint Vitus Bar
The bill builder →Two Rooms